Transformation toolkit

This page contains content that can be used by partner organisations or individuals to share on their own channels to help support us to raise awareness of the transformation process that is underway across the UHD sites. The information and assets that are available on this page are designed for you to help us to share messages about the benefits that are being delivered from the changes taking place across UHD.

It features suggested content for newsletters, social media posts, posters, videos and more. Please copy or download anything you would like to use, or send us an email to request assets as attachments. If you have any suggestions for any other assets that you would find useful then please contact us on This email address is being protected from spambots. You need JavaScript enabled to view it.

Transforming Care Together brand kit

The transformation is being delivered under our 'Transforming Care Together' brand. Here are the brand logos which you can click on to save or copy.

Footer/banner:

Wording for your newsletters and e-bulletins

Transforming University Hospitals Dorset

Our future together - a £500m investment is underway across the University Hospitals Dorset sites - Royal Bournemouth, Poole and Christchurch hospitals. With funding going into local health services, ensuring patients receive the right care, in the right place, at the right time.

There have been a lot of changes at University Hospitals Dorset and these continue this summer with patients and staff benefitting from new, state-of-the-art equipment and facilities. Royal Bournemouth Hospital will become the region's major emergency centre - providing faster, better specialist emergency care when you need it. Poole Hospital becomes the biggest major planned care centre in the country - reducing waiting times.

You can keep up with all these developments through UHD’s website. The hospital team is also arranging public engagement events across our region where you can come along and hear more about the plans and ask any questions. Read more about these events here.

Latest brochure

We produce a regular Transforming Care Together brochure, highlighting the latest updates from all three UHD sites and showcasing the numerous benefits for both patients and staff. Please do download, print and share the brochure.

Posters, postcards and leaflets

There are a number of posters and leaflets that you are welcome to download and print out. We may also be able post out A6 postcards to some organisations to distribute - This email address is being protected from spambots. You need JavaScript enabled to view it. to request printed materials.

The posters below show what changes patients can expect at the Poole and Bournemouth sites.

The future of our hospitals factsheet gives a quick overview of our hospital transformation, why it's happening, and how it will benefit patients and staff.

The handy double-sided A6 postcard below highlights one of the main changes that will be happening and how patients can ensure they're accessing the right care, in the right place.

Social Media content

We regulary post content on our social media channels, which include YouTube, Facebook, Instagram, LinkedIn and X(formerly Twitter) - please follow us if you can. Every Tuesday we put out a #TransformationTuesday post on our channels, please feel free to keep an eye out for it and share it on your own channels.

Here are some examples of previous posts we have put out, please like and share! 

Facebook - Poole Hospital's updated billboards

Instagram - Cancer inpatients to receive care at RBH from 23 February 2026 

LinkedIn - Dr Isabel Smith talks about transforming UHD on BBC Radio Solent

YouTube - Celebrating a year of Transformation

In July 2026 Poole Hospital's Emergency Department will move over to the Royal Bournemouth Hospital, with the separation of emergency and planned care providing many benefits. However, some residents have expressed concerns over this move. In the event that you share a social media post and receive a negative comment or question, please refer the resident to us and we'll be happy to respond.

Videos

We have videos and animations available to help illustrate the benefits that the £500m transformation brings. You are welcome to use the below on waiting area screens or social media channels. Alternatively, we can email the files to you.

This animation highlights the benefits of separating emergency care from planned care at UHD sites.

The video below features Dr Isabel Smith, our Medical Director for Strategy and Transformation, who gives a tour of the BEACH building's key features - including purpose-built maternity and children’s units, an expanded emergency department, and one of the largest critical care units in the country.